More people are using Facebook, Twitter, You Tube, and LinkedIn than ever before and the dinosaur ways of advertising are going extinct. There are of course a million other sources of social media, but if a company is not properly using at least one or two of these then they are ignoring a huge market potential.
Another source is Text Message Marketing. As people are purchasing smart-phones, I-phones, or Androids, the world is recognizing the impact of texting. People seem to no longer want to just call a person, they want to text. Now companies can advertise simply by sending out a mass-text message to all its customers at one time for a simple promotion. Business cards are also disappearing as electronic cards are now becoming popular.
Overall, a company must have a blog, a website, or some kind of electronic media outlet in order to compete in what can simply defined as a new horizon.
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